How Estarli Turned an MP into an E-Bike Evangelist

How Estarli Turned an MP into an E-Bike Evangelist

Fabian Hamilton, MP for Leeds North East, never expected to fall in love with e-bikes. But after spotting Estarli online while researching cycling options, he was hooked.

“The design caught my eye straight away,” says Fabian, a former graphic designer. “Then I saw the tech, the pricing, and I thought—this is brilliant.”

He ordered the Estarli e20.7 through the Cycle to Work scheme and started riding it to events across London—often in a full suit. “I’d turn up at an embassy lunch, park the bike, take off my helmet, and walk straight in. No sweat, no stress.”

It quickly became his favourite way to get around—until he tried the new belt-driven e20.X.

“I call it a bike with an automatic gearbox,” Fabian says. “It’s smooth, light, and just effortless. I wasn’t sure how the two-speed system would feel—but honestly, it’s seamless.”

As a motorcyclist, he already knew the benefits of a belt drive: cleaner, quieter, and more reliable. Combined with features like hydraulic brakes and Estarli’s signature design, the upgrade was a no-brainer.

“The new styling is beautiful—the welds, the colour, the finish. It just feels like a step up.”

Now a full-blown e-bike convert, Fabian’s using his Estarli daily—and championing UK-based design and manufacturing while he’s at it.

“It’s changed how I get around. And it’s great to support a British brand doing things the right way.”

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