New Shops on the Map:
We’ve been busy behind the scenes…and our retail family is growing fast. Here’s a quick spin through the latest additions 👇
📍 Atlas Adventure Store – Bridport, Dorset
Our first ever Dorset retailer 🙌 and what a way to kick things off. Atlas Adventure Store is all about getting out there and exploring - couldn’t be a better fit.
🌊 Sea The Change – Eyemouth
Run by husband-and-wife duo Louise and Mark, this coastal gem is bringing serious passion (and good vibes) to the seaside cycling scene.
⚡ Velo Electric – Consett (near Durham)
Richard is already flying—getting customers rolling on E28.X bikes and folders like a pro. Love to see it.
🚴 2 Wheels Only – Tamworth
After a visit to our factory, Nik and Lynne didn’t hang about. They’ve now stocked up on folders and hybrids and are ready to roll.
🔧 The Cycle MOT – North London
Now on board and bringing the goods to North London—look out for our Longtail e-cargo bikes and folders in store.
🏛 Bath Outdoors – Bath
Darroch’s spot under the arches is as cool as it sounds. With a hire fleet, a demo-ready yellow Longtail, and an E28.X, it’s well worth a visit.
🌿 Willow E-bikes
After Oli and Alex dropped in en route to Edinburgh, things clicked. Now, alongside David, they’re officially part of the family—great things ahead.
📍 Haywards Heath Cycle Centre – South Downs
We’ve also started selling bikes through Haywards Heath Cycle Centre, with Dan and Steve now representing us on the South Downs 🙌 They’ve already put together a great Estarli window display and have some brand new stock in—just in time for the season kicking off.
More great partners, more people on bikes. That’s what it’s all about 💛
👀 On the Road:
Harry and Alex recently dropped in on Tiren and the team at The Electric Bike Shop in Bristol and had a great time. They had seven Longtails lined up ready for customer collection (seriously 🔥timing), and have become a brilliant sounding board for new ideas. We even brought along a top secret prototype… safe to say, they fell in love with it.
While we were in Bristol, we also stopped by Friction Cycles—it was great to catch up with Sam and hear how well things have been going, especially with the E20.X making a real impression. The team had been out riding a few of the newer models and were all smiles.
We also headed down to Exeter for the Bike Shed Show—great to catch up with the team, chat all things bikes, and get plenty of riders out on test rides. There was serious love for the H700 down in Devon, and a good chance to connect with some other great brands too.
